Over the past five years AW Communications has helped the 1000 Lives Improvement service and the Welsh Government to maximise publicity and create a buzz about the prestigious NHS Wales Awards. This has involved delivering a strategic communications campaign to both the media and internally to NHS organisations to ensure maximum interest at key milestones, such as entry to the awards, the shortlisting process and the announcement of winners at a ceremony in Cardiff. Our work has included;

• Writing press releases for both local and national media to ensure coverage in all areas
• Creation of detailed communication packs, which comprises short news stories, infographics, social media guidance, branding, images, case studies of award winners, as well as interview and photography opportunities
• Working closely with all organisations involved, building good relationships with communication officers and ensuring publicity is gained internally to encourage entries and share good practice

Each year we aim to make the Awards better than the year before, with increased entries, successful ceremonies and widespread positive media coverage. We’re looking forward to gaining the same success with this year’s awards.

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“Alison’s expert support has helped the NHS Wales Awards develop a high profile, both internally within the NHS and externally through the widespread media coverage we’ve received. Alison provides well-written, innovative and accessible communication material and works closely with communications staff across NHS Wales to raise the Awards’ profile within individual organisations. She is proactive, knowledgeable, creative and professional – I wouldn’t hesitate to recommend her services.”
Dr Alan Willson, director 1000 Lives Improvement

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